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Showing results 1 to 9 of 9

Issue DateTitleAuthor(s)TypeView
2018-02Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand ExtensionYang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-PhilARTICLE952
2018-10-06Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rateLee, Seungji; Seomoon, Eunbi; Lee, Taejun; Kim, Jongsu; Yang, Taeyang; Kim, Sung-PhilCONFERENCE32
2018-11-03Effects of Commercial Break Interruption on Program Recall Rates and EEG ResponsesLee, Seungji; Yang, Taeyang; Seomoon, Eunbi; Kim, Sung-PhilCONFERENCE45
2018-11-03Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral featuresYang, Taeyang; Seomoon, Eunbi; Lee, Seungji; Kim, Sung-PhilCONFERENCE41
2018-10-05Investigation of neural responses to commonly appreciated service-to-service brand extensionYang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-PhilCONFERENCE28
2018-10-28Neural Correlates of Anxiety Induced by Environmental Events During DrivingLee, Seungji; Lee, Taejun; Seomoon, Eunbi; Yang, Taeyang; Kim, Sung-PhilCONFERENCE50
2018-10-06Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice taskSeomoon, Eunbi; Jung, Sora; Lee, Seungji; Yang, Taeyang; Kim, Sung-PhilCONFERENCE41
2019-02The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: An Eye-tracking StudyKim, Sung-Phil; Seomoon, EunbiMaster's thesis393
2018-11-03The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal ImageSeomoon, Eunbi; Lee, Seungji; Yang, Taeyang; Kim, Sung-PhilCONFERENCE39
Showing results 1 to 9 of 9

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