| 2018-02 | Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension | Yang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-Phil | ARTICLE | 952 |
| 2020-02 | Detection of Drivers' Anxiety Invoked by Driving Situations Using Multimodal Biosignals | Lee, Seungji; Lee, Taejun; Yang, Taeyang; Yoon, Changrak; Kim, Sung-Phil | ARTICLE | 136 |
| 2017-02-09 | Effect of Gaze Direction of Human Faces on Cosmetic Paper Advertisement: An Eye Tracking Study | Lee, Seungji; Kim, Sung-Phil | CONFERENCE | 33 |
| 2018-10-06 | Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate | Lee, Seungji; Seomoon, Eunbi; Lee, Taejun; Kim, Jongsu; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 35 |
| 2018-11-03 | Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses | Lee, Seungji; Yang, Taeyang; Seomoon, Eunbi; Kim, Sung-Phil | CONFERENCE | 53 |
| 2018-11-03 | Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral features | Yang, Taeyang; Seomoon, Eunbi; Lee, Seungji; Kim, Sung-Phil | CONFERENCE | 42 |
| 2018-10-05 | Investigation of neural responses to commonly appreciated service-to-service brand extension | Yang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-Phil | CONFERENCE | 29 |
| 2017-11-15 | Late positive event-related potentials in electroencephalography can distinguish acquaintances from strangers when both groups recognize faces | Lee, Seungji; Kang, Jae-Hwan; Oakley, Ian; Kim, Sung-Phil | CONFERENCE | 57 |
| 2018-10-28 | Neural Correlates of Anxiety Induced by Environmental Events During Driving | Lee, Seungji; Lee, Taejun; Seomoon, Eunbi; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 52 |
| 2013-05-23 | Potential Human Stress Factors in Sailing Environment | Kyung, Gyouhyung; Kwon, JuYoun; Lee, Seungji; Lee, Nakyung | CONFERENCE | 39 |
| 2018-10-06 | Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice task | Seomoon, Eunbi; Jung, Sora; Lee, Seungji; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 41 |
| 2018-11-10 | The differential ambiguity in happiness for experiential purchases versus material purchases | Lee, Seungji; Lee, Jacob C. | CONFERENCE | 29 |
| 2018-11-03 | The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image | Seomoon, Eunbi; Lee, Seungji; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 42 |
| 2019-10-04 | Variations of choice behavior and eye fixation according to rating level, category homogeneity, and choice difficulty | Lee, Seungji; Kim, Sung-Phil | CONFERENCE | 61 |
