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Showing results 1 to 14 of 14

Issue DateTitleAuthor(s)TypeView
2018-02Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand ExtensionYang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-PhilARTICLE952
2020-02Detection of Drivers' Anxiety Invoked by Driving Situations Using Multimodal BiosignalsLee, Seungji; Lee, Taejun; Yang, Taeyang; Yoon, Changrak; Kim, Sung-PhilARTICLE136
2017-02-09Effect of Gaze Direction of Human Faces on Cosmetic Paper Advertisement: An Eye Tracking StudyLee, Seungji; Kim, Sung-PhilCONFERENCE33
2018-10-06Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rateLee, Seungji; Seomoon, Eunbi; Lee, Taejun; Kim, Jongsu; Yang, Taeyang; Kim, Sung-PhilCONFERENCE35
2018-11-03Effects of Commercial Break Interruption on Program Recall Rates and EEG ResponsesLee, Seungji; Yang, Taeyang; Seomoon, Eunbi; Kim, Sung-PhilCONFERENCE53
2018-11-03Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral featuresYang, Taeyang; Seomoon, Eunbi; Lee, Seungji; Kim, Sung-PhilCONFERENCE42
2018-10-05Investigation of neural responses to commonly appreciated service-to-service brand extensionYang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-PhilCONFERENCE29
2017-11-15Late positive event-related potentials in electroencephalography can distinguish acquaintances from strangers when both groups recognize facesLee, Seungji; Kang, Jae-Hwan; Oakley, Ian; Kim, Sung-PhilCONFERENCE57
2018-10-28Neural Correlates of Anxiety Induced by Environmental Events During DrivingLee, Seungji; Lee, Taejun; Seomoon, Eunbi; Yang, Taeyang; Kim, Sung-PhilCONFERENCE52
2013-05-23Potential Human Stress Factors in Sailing EnvironmentKyung, Gyouhyung; Kwon, JuYoun; Lee, Seungji; Lee, NakyungCONFERENCE39
2018-10-06Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice taskSeomoon, Eunbi; Jung, Sora; Lee, Seungji; Yang, Taeyang; Kim, Sung-PhilCONFERENCE41
2018-11-10The differential ambiguity in happiness for experiential purchases versus material purchasesLee, Seungji; Lee, Jacob C.CONFERENCE29
2018-11-03The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal ImageSeomoon, Eunbi; Lee, Seungji; Yang, Taeyang; Kim, Sung-PhilCONFERENCE42
2019-10-04Variations of choice behavior and eye fixation according to rating level, category homogeneity, and choice difficultyLee, Seungji; Kim, Sung-PhilCONFERENCE61
Showing results 1 to 14 of 14