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Showing results 13 to 20 of 20

Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice task

Seomoon, Eunbi , Jung, Sora , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-06 View4
The differential ambiguity in happiness for experiential purchases versus material purchases

Lee, Seungji , Lee, Jacob C.

Conference Paper Issue Date2018-11-10 View3
The effects of commercial breaks on ad and program memory: A neurophysiological study

Lee, Seungji , Kim, Jooyoung , Kim, Sung-Phil

Conference Paper Issue Date2021-03-21 View4
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study File

Lee, Seungji , Kim, Jooyoung , Read, Glenna L. , Kim, Sung-Phil

Article Issue Date2023-07 View25
The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image

Seomoon, Eunbi , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View4
Value-based decision making by precise value representation and efficient information acquisition File

Lee, Seungji

Thesis Issue Date2022-02 View4
Variations of choice behavior and eye fixation according to rating level, category homogeneity, and choice difficulty

Lee, Seungji , Kim, Sung-Phil

Conference Paper Issue Date2019-10-04 View4
Viewer Emotional Response to Webtoon-Based Drama: An EEG Analysis File

Park, Jaeyoung , Wang, Soyoung , Lee, Seungji , Seo, Seungbeom , Lee, Nayoung , Kim, Seongcheol

Article Issue Date2023-11 View5
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