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Choi, Bo Reum (최보름)

Department
School of Business Administration(경영학부)
Research Interests
Social Media, Mobile business, Internet of Things(IoT), Business analytics,Human Computer Interaction, Privacy
Lab
Social Computing Lab
E-Mail
bchoi@unist.ac.kr
Website
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Issue DateTitleAuthor(s)TypeViewAltmetrics
201708Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trustChoi, Bo Reum; Lee, InseongARTICLE187 Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust
201612Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application UseChoi, Boreum; Kim, MingyungARTICLE357 Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use
201611The effects of second-screen viewing and the goal congruency of supplementary content on user perceptionsChoi, Bo Reum; Jung, YoonhyukARTICLE441 The effects of second-screen viewing and the goal congruency of supplementary content on user perceptions
201610Consumer valuation of the wearables: The case of smartwatchesJung, Yoonhyuk; Kim, Seongcheol; Choi, Bo ReumARTICLE288 Consumer valuation of the wearables: The case of smartwatches
201606Empirical Research on Types and Service Attributes of Mobile Donation ApplicationsKim, Mingyung; Choi, Uiju; Choi, Bo ReumARTICLE275 Empirical Research on Types and Service Attributes of Mobile Donation Applications
201011Measurement development for cultural characteristics of mobile Internet users at the individual levelLee, I.; Kim, J.; Choi, Bo Reum, et alARTICLE612 Measurement development for cultural characteristics of mobile Internet users at the individual level
200811Empirical Studies on the Conceptual Combination of Digital Convergence ProductsYun, Ji Eun; Lee, In Seong; Lee, Ki Ho, et alARTICLE452
200708Collaborate and share: An experimental study of the effects of task and reward interdependencies in online gamesChoi, Bo Reum; Lee, I.; Choi, D., et alARTICLE438 Collaborate and share: An experimental study of the effects of task and reward interdependencies in online games
200706Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet usersLee, Inseong; Choi, Bo Reum; Kim, Jinwoo, et alARTICLE471 Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users
2007Developing and Applying a New Methodology for Value-Centered HCI: Focusing on User Experience Structure of Mobile Data ServiceLee, Inseong; Choi, Bo Reum; Kim, Jinwoo, et alARTICLE562
2007The Effect of the Equity of the Objective Performance on the Cognitive Performance and the Behavioral IntentionChoi, Dong Seong; Choi, Bo Reum; Lee, In-Seong, et alARTICLE531
2006Culturability in Mobile Data Services: A Qualitative Study of the Relationship between Cultural Characteristics and User-Experience AttributesChoi, Bo Reum; Lee, Inseong; Kim, JinwooARTICLE202 Culturability in Mobile Data Services: A Qualitative Study of the Relationship between Cultural Characteristics and User-Experience Attributes
2004Exploring E-Business Implications of the Mobile Internet: A Cross-National Survey in Hong Kong, Japan and KoreaKim, Jinwoo; Lee, Inseong; Lee, Yeonsoo, et alARTICLE200

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