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Kim, Jin-Young
Division of General Studies
Research Interests
  • Communication education

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Port user typology and representations of port choice behavior: A Q-methodological study

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Title
Port user typology and representations of port choice behavior: A Q-methodological study
Author
Kim, Jin-Young
Keywords
port choice behavior;  port users;  Q methodology;  typology
Issue Date
201406
Publisher
PALGRAVE MACMILLAN LTD
Citation
MARITIME ECONOMICS & LOGISTICS, v.16, no.2, pp.165 - 187
Abstract
Research has identified many criteria that contribute to selecting a sea port, yet not much is known about how port users look at these criteria and how they argue on the factors that contribute to their port choice behavior. This study uses the Q methodology to explore the typology of port choice in conjunction with the port users' own representations of their choice behavior. We employ an in-depth methodology that incorporates both quantitative and qualitative methods for an investigation of port choice behavior among port users particularly in South Korea. The analysis revealed four main types: Service- and corporation-oriented; Location and cost saver; On-time and task achiever; and Capacity and infrastructure friendly type. The results provide some implications and guidance for formulating policies and effective strategies for improving the competitiveness of port authorities and port operators.
URI
http://scholarworks.unist.ac.kr/handle/201301/4783
DOI
http://dx.doi.org/10.1057/mel.2013.26
ISSN
1479-2931
Appears in Collections:
DGS_Journal Papers
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