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- Kim, MinChung
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| DC Field | Value | Language |
|---|---|---|
| dc.citation.conferencePlace | HK | - |
| dc.citation.conferencePlace | Hong Kong | - |
| dc.citation.title | 9th APacCHRIE Conference | - |
| dc.contributor.author | Kim, YongHee | - |
| dc.contributor.author | O'Neil, John W. | - |
| dc.contributor.author | Kim, MinChung | - |
| dc.date.accessioned | 2023-12-20T03:06:24Z | - |
| dc.date.available | 2023-12-20T03:06:24Z | - |
| dc.date.created | 2017-01-06 | - |
| dc.date.issued | 2011-06-05 | - |
| dc.description.abstract | This study investigated the effects of competitors on a local hotel manager‟s strategic pricing decision. Daily room rates of local hotels were analyzed to answer this research question. We found that a local hotel manager‟s strategic competitive pricing decisions were significantly influenced by a rival hotel‟s (1) who were similar in size, price, market segment, and location; (2) who had a stronger market position and; (3) who were chain-managed or chain-owned. The results of this study should assist hotel managers in effectively developing competitive pricing strategies. |
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| dc.identifier.bibliographicCitation | 9th APacCHRIE Conference | - |
| dc.identifier.uri | https://scholarworks.unist.ac.kr/handle/201301/40120 | - |
| dc.identifier.url | http://apacchrie2011hk.wix.com/main | - |
| dc.language | 영어 | - |
| dc.publisher | Asia Pacific CHRIE | - |
| dc.title | Who is Your Rival? : Competitive Dynamics and Hotel Pricing Decisions | - |
| dc.type | Conference Paper | - |
| dc.date.conferenceDate | 2011-06-02 | - |
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