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Experiential or Material Purchases? Social Class Determines Purchase Happiness
- Author(s)
- Lee, Jacob Chaeho, Wood, Wendy, Hall, Deborah L.
- Issued Date
- 2017-03-04
- Citation
- 한국마케팅학회 2017 춘계학술대회
- Publisher
- 한국마케팅학회
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