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Author

Lee, Kyootai
Energy-Related Techs & Innovation Lab
Research Interests
  • Individual and Organizational Innovativeness & Innovation Management in Energy-Related High Firms

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Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products

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Title
Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Author
Lee, KyootaiKhan, ShajiMirchandani, Dinesh
Keywords
Actualized innovativeness; Adoptive innovativeness; Hierarchical effects; Inherent innovativeness; Product attributes; Vicarious innovativeness
Issue Date
201312
Publisher
ELSEVIER SCIENCE INC
Citation
JOURNAL OF BUSINESS RESEARCH, v.66, no.12, pp.2634 - 2641
Abstract
Customers perceived fairness has long been investigated. Despite its importance in the contemporary marketing psychology, a factor structure of perceived fairness has not been identified in entirety. The current study investigated the dimensionality of customers perceived fairness and provides evidence of the construct validity of its four dimensions. The results confirmed a four-factor structure of customers perceived fairness (distributive, procedural, interpersonal and informational fairness) and their distinct nature. In addition, these four dimensions were found to form a second-order factor of overall fairness, which strongly influences customers satisfaction with and loyalty to retailers.
URI
http://scholarworks.unist.ac.kr/handle/201301/3762
DOI
http://dx.doi.org/10.1016/j.jbusres.2012.05.024
ISSN
0148-2963
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