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Author

Jung, Yoonhyuk
SoT(Social Technology) Lab
Research Interests
  • Information Systems, Digital media, Mobile business

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Understanding the Role of Sense of Presence and Perceived Autonomy in Users' Continued Use of Social Virtual Worlds

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Title
Understanding the Role of Sense of Presence and Perceived Autonomy in Users' Continued Use of Social Virtual Worlds
Author
Jung, Yoonhyuk
Keywords
EXPECTATION-CONFIRMATION MODEL; ONLINE SERVICES; CONTEXT; CONSEQUENCES; ENVIRONMENTS; ANTECEDENTS; INTENTION; COMMERCE; BEHAVIOR; REALITY
Issue Date
201107
Publisher
WILEY-BLACKWELL
Citation
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, v.16, no.4, pp.492 - 510
Abstract
Despite an exponentially increasing number of registered users, social virtual worlds have the problem of a high user attrition rate. It is thus meaningful to explore which factors influence users' continued use of social virtual worlds. The current study attempts to find these factors in unique characteristics (e.g., 3-dimentional environment, avatar interaction, and user empowerment) in the world, which can be sources for retaining users. Specifically, the study employs the sense of presence and perceived autonomy. 194 users of Second Life, which is the largest social virtual world, participated in the survey. The findings support the argument that the sense of presence and autonomy are influential in users' continued use of social virtual worlds.
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DOI
http://dx.doi.org/10.1111/j.1083-6101.2011.01540.x
ISSN
1083-6101
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