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Metaphor Design and User Perception in terms of Form and Interaction.

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Title
Metaphor Design and User Perception in terms of Form and Interaction.
Author
Han, Im Kyung
Advisor
Kim, Chajoong
Issue Date
2018-02
Publisher
Graduate School of Creative Design Engineering
Abstract
Many contemporary electronic products are being released as new products every year. In the flood of many electronic products, many people are looking for retro sensibility with the desire to return to the past. However, there are very few products among the new products that show retro sensibility from the past. Through the Balmuda case study, we have found that the metaphor of the past has overwhelming power. Designed using metaphorical elements of the past, people are more impressed when they remember the memory and use the product. In this study, we tried to find out the difference in people 's perception of products by classifying forms and interactions as traditional and contemporary 2 of the 8 main elements of metaphor (format, interaction, material, sound, movement, smell, name, graphics). To accomplish this, we conducted a literature review to define the metaphor and then examined the perception of people by dividing the forms and interactions among the eight elements used in the metaphor into traditional and contemporary. We selected two traditional and contemporary products that perform the same function and added two concept designs that did not exist in the real world. The research questions are addressed to study how product meaning and perception can affect people: How is a product metaphorically designed regarding form and interaction perceived by the user, and in which way would metaphoric design contribute to design practice? User perception evaluation was analyzed through ANOVA method. As a result of comparing the metaphor products of the traditional and contemporary metaphor products, it was recognized that products using metaphorical elements of the traditional were geometrical, symmetrical, uncomfortable and impractical. On the other hand, products using the contemporary metaphorical elements were perceived to be organic, less symmetrical, comfortable and practical. There was a clear difference in recognition according to four categories. Therefore, both the form and the interaction elements must be considered when designing using the product metaphor. Through the analysis of the experiment, we have created a new concept food processor. A new concept product that combines the traditional form and traditional interaction metaphor has provided people with a positive perception. People looked at the product and then recalled the morphological metaphor of the traditional. So, when people used the product, they easily recognized the operation without fear. The metaphor of traditional interaction was perceived to be easy, convenient and practical by people. In conclusion, both form and interaction factors affect people's user experience, which also changes the perception of the product. When designing products using traditional forms of metaphor, designers can expect to get good results when used in situations where they want to design traditional and contemporary metaphors.
Description
Department of Creative Design Engineering
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