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dc.citation.endPage 124 -
dc.citation.number 2 -
dc.citation.startPage 116 -
dc.citation.title CORNELL HOSPITALITY QUARTERLY -
dc.citation.volume 60 -
dc.contributor.author Kim, Jungkeun -
dc.contributor.author Hwang, Euejung -
dc.contributor.author Park, Jooyoung -
dc.contributor.author Lee, Jacob C. -
dc.contributor.author Park, Jongwon -
dc.date.accessioned 2023-12-21T19:12:12Z -
dc.date.available 2023-12-21T19:12:12Z -
dc.date.created 2018-02-01 -
dc.date.issued 2019-05 -
dc.description.abstract Consumers typically make choices based on a menu that lists a variety of food items. Prior research has shown that the position of food items within a menu (center vs. edge) can impact choices (e.g., edge preference and edge aversion). This research extends the literature by demonstrating that the display format of a menu (horizontal vs. vertical displays) can determine the relative impact of these influences. Two experiments find that the middle options are preferred when food options are displayed horizontally (vs. vertically), whereas the edge items are preferred under a vertical display (vs. a horizontal display). These differences extend to different types of foods (food vs. beverage), and to even and odd numbers of options (e.g., four vs. five). These findings increase the understanding of how food item displays can influence consumer choices, and provide important implications for practitioners and policymakers, including how to effectively position food items. -
dc.identifier.bibliographicCitation CORNELL HOSPITALITY QUARTERLY, v.60, no.2, pp.116 - 124 -
dc.identifier.doi 10.1177/1938965518778234 -
dc.identifier.issn 1938-9655 -
dc.identifier.scopusid 2-s2.0-85048048014 -
dc.identifier.uri https://scholarworks.unist.ac.kr/handle/201301/23256 -
dc.identifier.url http://journals.sagepub.com/doi/10.1177/1938965518778234 -
dc.identifier.wosid 000463630700004 -
dc.language 영어 -
dc.publisher SAGE PUBLICATIONS INC -
dc.title Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays -
dc.type Article -
dc.description.isOpenAccess TRUE -
dc.relation.journalWebOfScienceCategory Hospitality, Leisure, Sport & Tourism; Management; Sociology -
dc.relation.journalResearchArea Social Sciences - Other Topics; Business & Economics; Sociology -
dc.description.journalRegisteredClass ssci -
dc.description.journalRegisteredClass scopus -
dc.subject.keywordAuthor restaurant menu -
dc.subject.keywordAuthor horizontal versus vertical displays -
dc.subject.keywordAuthor edge advantage -
dc.subject.keywordAuthor edge aversion -

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