ASIAN CASE RESEARCH JOURNAL, v.21, no.2, pp.311 - 346
Abstract
Ahkera Smart Tech is a technology start-up specialized in baggage loading, a niche market of airport baggage handling system. Its robotics technology has great potential to revolutionize baggage loading by improving operational efficiency, accuracy and safety in the airport. As Ahkera brings its innovation to a global stage, the management team is keen on Asian markets. Aviation industry in Asia has observed exploding demand for air traffic, providing great market opportunities for Ahkera. As a non-Asian startup, Ahkera faces significant challenges in market penetration and global strategic management in order to ride on Asian opportunities.