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DC Field | Value | Language |
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dc.citation.endPage | 316 | - |
dc.citation.number | 5-6 | - |
dc.citation.startPage | 296 | - |
dc.citation.title | SERVICE INDUSTRIES JOURNAL | - |
dc.citation.volume | 37 | - |
dc.contributor.author | Kim, Juram | - |
dc.contributor.author | Lee, Changyong | - |
dc.date.accessioned | 2023-12-21T22:36:31Z | - |
dc.date.available | 2023-12-21T22:36:31Z | - |
dc.date.created | 2017-04-08 | - |
dc.date.issued | 2017-04 | - |
dc.description.abstract | This study proposes a stochastic service life cycle analysis to gauge where a service is in its life cycle and to give forecasts about its future prospects. We employ customer review data to measure customer-oriented service maturity and use a hidden Markov model to estimate the probability of a service being at a certain stage of its life cycle. Based on this, we also develop three indicators to represent the future prospects of a service’s life cycle progression. The main advantages of the proposed approach lie in its ability to model different shapes of life cycles without any supplementary information and to examine a wide range of services at acceptable levels of time and cost. We believe our method will assist firms in building stage-customised post-launch service strategies. A case study of mobile game services in the Apple App Store is presented. | - |
dc.identifier.bibliographicCitation | SERVICE INDUSTRIES JOURNAL, v.37, no.5-6, pp.296 - 316 | - |
dc.identifier.doi | 10.1080/02642069.2017.1316379 | - |
dc.identifier.issn | 0264-2069 | - |
dc.identifier.scopusid | 2-s2.0-85018159561 | - |
dc.identifier.uri | https://scholarworks.unist.ac.kr/handle/201301/22154 | - |
dc.identifier.url | http://www.tandfonline.com/doi/abs/10.1080/02642069.2017.1316379?journalCode=fsij20 | - |
dc.identifier.wosid | 000402454600002 | - |
dc.language | 영어 | - |
dc.publisher | ROUTLEDGE JOURNALS | - |
dc.title | Stochastic service life cycle analysis using customer reviews | - |
dc.type | Article | - |
dc.description.isOpenAccess | FALSE | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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