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DC Field | Value | Language |
---|---|---|
dc.citation.endPage | 189 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 161 | - |
dc.citation.title | SERVICE BUSINESS | - |
dc.citation.volume | 11 | - |
dc.contributor.author | Lüftenegger, Egon | - |
dc.contributor.author | Comuzzi, Marco | - |
dc.contributor.author | Grefen, Paul | - |
dc.date.accessioned | 2023-12-21T22:38:56Z | - |
dc.date.available | 2023-12-21T22:38:56Z | - |
dc.date.created | 2016-02-11 | - |
dc.date.issued | 2017-03 | - |
dc.description.abstract | Both academic research and industrial practice recognize difficulties in translating the principles of service-dominant (S-D) business logic into actionable insights for practitioners, particularly when considering S-D logic at the strategic level. To address this problem, this paper focuses on the conceptualization, formulation, and communication of an S-D business strategy. From the theoretical standpoint, we conceptualize the elements of an S-D strategy by filtering the scattered literature about S-D strategy and business models through the lenses of traditional views of business strategy. From the practical standpoint, we develop a tool embedding our conceptual development to support practitioners in the formulation and communication of S-D strategy. While traditional strategy tools take a value chain perspective, our tool helps to position the focal organization at the center of a complex ecosystem of partners who are co-creating value. Following the principles of action design research, the tool is developed and evaluated in close collaboration with practice in a case study in the financial services industry. Consequently, this paper contributes both to the conceptual and the practical operationalization of S-D logic at the strategic level. | - |
dc.identifier.bibliographicCitation | SERVICE BUSINESS, v.11, no.1, pp.161 - 189 | - |
dc.identifier.doi | 10.1007/s11628-015-0297-7 | - |
dc.identifier.issn | 1862-8516 | - |
dc.identifier.scopusid | 2-s2.0-84952037589 | - |
dc.identifier.uri | https://scholarworks.unist.ac.kr/handle/201301/18874 | - |
dc.identifier.url | http://link.springer.com/article/10.1007%2Fs11628-015-0297-7 | - |
dc.identifier.wosid | 000394266500008 | - |
dc.language | 영어 | - |
dc.publisher | SPRINGER HEIDELBERG | - |
dc.title | Designing a Tool for Service-Dominant Business Strategies Using Action Design Research | - |
dc.type | Article | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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