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Comuzzi, Marco
Intelligent Enterprise Lab (IEL)
Research Interests
  • business process management, enterprise systems, process monitoring, compliance

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Designing a Tool for Service-Dominant Business Strategies Using Action Design Research

DC FieldValueLanguage
dc.contributor.authorLüftenegger, Egonko
dc.contributor.authorComuzzi, Marcoko
dc.contributor.authorGrefen, Paulko
dc.date.available2016-03-29T07:10:37Z-
dc.date.created2016-02-11ko
dc.date.issued201703ko
dc.identifier.citationSERVICE BUSINESS, v.11, no.1, pp.161 - 189ko
dc.identifier.issn1862-8516ko
dc.identifier.urihttp://scholarworks.unist.ac.kr/handle/201301/18874-
dc.identifier.urihttp://link.springer.com/article/10.1007%2Fs11628-015-0297-7ko
dc.description.abstractBoth academic research and industrial practice recognize difficulties in translating the principles of service-dominant (S-D) business logic into actionable insights for practitioners, particularly when considering S-D logic at the strategic level. To address this problem, this paper focuses on the conceptualization, formulation, and communication of an S-D business strategy. From the theoretical standpoint, we conceptualize the elements of an S-D strategy by filtering the scattered literature about S-D strategy and business models through the lenses of traditional views of business strategy. From the practical standpoint, we develop a tool embedding our conceptual development to support practitioners in the formulation and communication of S-D strategy. While traditional strategy tools take a value chain perspective, our tool helps to position the focal organization at the center of a complex ecosystem of partners who are co-creating value. Following the principles of action design research, the tool is developed and evaluated in close collaboration with practice in a case study in the financial services industry. Consequently, this paper contributes both to the conceptual and the practical operationalization of S-D logic at the strategic level.ko
dc.description.statementofresponsibilityclose-
dc.languageENGko
dc.publisherSPRINGER HEIDELBERGko
dc.subjectAction design researchko
dc.subjectManagement toolko
dc.subjectService-dominant businessko
dc.subjectStrategyko
dc.titleDesigning a Tool for Service-Dominant Business Strategies Using Action Design Researchko
dc.typeARTICLEko
dc.identifier.pid2983null
dc.identifier.rimsid25347ko
dc.identifier.scopusid2-s2.0-84952037589ko
dc.identifier.wosid000394266500008ko
dc.type.rimsAko
dc.identifier.doihttp://dx.doi.org/10.1007/s11628-015-0297-7ko
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