File Download
There are no files associated with this item.
SFX Link
- Find it @ UNIST can give you direct access to the published full text of this article. (UNISTARs only)
- Kim, Molan
Views & Downloads
Detailed Information
Cited time in 
Cited time in 
Cited time in
Metadata Downloads
The Effect of the Video Ad Content and Creator Type on Consumer Engagement: Evidence from Youtube and Tiktok
- Author(s)
- Shokparova, Azel, Kim, Molan, Kim, Yeolib
- Issued Date
- 2022-08-12
- Citation
- 2022 AMA Summer Academic Conference
- Publisher
- American Marketing Association
Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.