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온라인상에서의 정서적 요인이 소비자의 재구매와 비계획구매에 미치는 영향에 관한 실증 연구
- Alternative Title
- The Empirical Study on the Effects of Emotinal Factors Towards Intention to Return and Unplanned Purchase
- Author(s)
- Kim, Youggyun, Lee, Kyootai, Be, Mu-Un
- Issued Date
- 2003-06
- Citation
- 고객만족경영연구, v.5, no.1, pp.5 - 124
- Publisher
- 한국고객만족경영학회
- ISSN
- 1229-859X
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